How Can Caerus Intel Help?
The mission of Caerus Intel is to increase awareness and understanding that translate into more informed decision-making and, ultimately, increase the likelihood of your success. Leveraging insights to turn unknown unknowns into known unknowns, and known unknowns into known knowns, informs the decision-making process and maximizes the likelihood of success. The aim is to accomplish this in the most pragmatic and cost-effective way possible.
What Types of Questions Can Caerus Intel Help Answer?
Addressing some of the following simple questions can help optimize the likelihood of success. Over the course of my career, I can cite numerous examples of manufacturers failing to meet expectations because these questions were not addressed, or not addressed adequately.
Who?
-
Who is the buyer/payer?
-
Who is the prescriber?
-
Who is the target patient?
How?
-
How are competitors' products positioned in the market?
-
How are they priced/reimbursed?
What?
-
What does the value prop. need to look like to resonate with all the relevant stakeholders? What are the key differences in expectations among the stakeholders?
-
What data/evidence will be necessary to support the value prop.?
-
What does the competitive landscape look like?
-
What will be required to positively differentiate the product from the competition?
Why?
-
Why are competitors' products reimbursed? (e.g., rationale for coverage policy/reimbursement)
-
Why are MDs prescribing competitors' products?
Irrespective of where you may be in terms of development, or your exit strategy, increasing your awareness and understanding will put you in a better position to succeed.